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APN Customer Engagements Program

Collaborate with AWS to grow your revenue and expand your business

Become an AWS Partner
Log into AWS Partner Central »

Learn how to grow your business with ACE

The APN Customer Engagements (ACE) program allows you to securely collaborate and co-sell with Amazon Web Services (AWS), drive successful engagements with customers, and grow your business. 

Participation in ACE provides you with a platform to manage your pipeline of joint opportunities and leads to further drive engagement with AWS and enrich customer relationships. 

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Benefits

Grow revenue

Discover new sales opportunities, drive more revenue, accelerate deals, and win customers together with AWS. Through ACE, demonstrate the value you bring to AWS customers through shared opportunities and gain access to more opportunities to cross-sell, up-sell, and co-sell with AWS.

Enrich customer relationships

Work together with AWS to provide the best solutions for customers. Co-sell with AWS to better understand customer needs and leverage the expertise of the AWS Sales team to advance your customer opportunities.

Earn financial incentives

Unlock access to partner benefits and programs as you engage deeper with AWS through ACE. Earn discounts for originating new customer opportunities, access Marketing Development Funds (MDF) and Partner Opportunity Acceleration Funds, and more.

Success Stories

AWS Partners ClearDATA, Privo, and EagleDream share their thoughts on the value of the ACE Program and how it has helped them grow their revenue and customer engagements.

Get Started

Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.

Become an AWS Partner

Accept the ACE Terms and Conditions available via the Partner Central > Sell tab

Log into AWS Partner Central »
  • Share sales opportunities with AWS through the ACE Pipeline Manager available via the Partner Central > Sell tab
  • Regularly update customer opportunities throughout the opportunity life cycle in the ACE Pipeline Manager to maximize visibility with AWS Sales.

    • Log into AWS Partner Central »
  • Take advantage of the relationship you are building with AWS Sales on shared opportunities.
  • Become ACE eligible to receive AWS referrals.
  • For more details on how to become eligible for AWS referrals, refer to the ACE FAQ available in Partner Central.
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